Cheers for Tommy Hilfiger
This article was originally published in The Rose Sheet
Executive Summary
Tommy Girl fragrances teams up with Varsity Brand cheerleading competitions to reach 500,000 cheerleaders in the U.S. through Varsity Brand programs with the Universal Cheerleader's Association, United Spirit Association, American Cheerleader's Association, Universal Dance Association and National Spirit Group, Estee Lauder says. Initiatives will include Tommy Girl sponsorship of regional and national championships, visibility on Varsity ESPN/ESPN2 and Fox Sports Regional programs, as well as sampling at competitions and during summer camps nationwide. Tommy Girl also is kicking off a competition to send a high school squad to the National High School Cheerleading Championships in Orlando, Fla...