Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Cargo: Aphrodite spring color collection is on counters now, featuring firm's first eyeshadow palettes, as well as new eyeshadow duos, blush and lip gloss shades, firm announces. Lineup includes Milan, Malibu and Minsk limited-edition eyeshadow palettes ($28), eyeshadow duo ($20) in Pasadena and Sarasota, Polynesia blush ($22) and lip gloss duos in Chattanooga and Kalamazoo for $19 each. Cargo also is launching Liquid Powder, an oil-free product that offers the effect of a loose powder in a tube form. Product retails for $22 in two shades. Athena summer color collection will bow in May featuring limited-edition Egypt and Athens eyeshadow palettes, Rome blush, Okeechobee and Ipanema lip gloss duos and DailyGloss 2, a 30-day supply of brilliant pink, warm mauve and raspberry shades...