Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Church & Dwight oral care: Pepsodent Sensitive, which contains potassium nitrate 5% for antihypersensitivity and sodium fluoride 0.24% for anticavity properties, will begin shipping in February 2006, C&D announces. Available in Smooth Peppermint flavor, product will retail for $1.69. Also shipping in February will be Arm & Hammer Enamel Care Advanced Sensitivity Protection, a triple-action dentifrice that incorporates an oxalate formulation to react with calcium in the teeth to reduce sensitivity. Formula will cost $12.99...