Ad spend in ’05
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble allocated $1.9 bil. for advertising efforts in the first nine months of 2005, 5.8% less than the same period in 2004, TNS Media Intelligence reports. "This decrease is consistent with public statements by the company that it intends to shift marketing budgets away from media advertising," according to TNS. P&G was still the second highest spender, however, behind General Motors. Also in the top 10 was Johnson & Johnson, which spent $1.1 bil., up 14.7%. In the personal care products category, total ad spend increased 4.2% to $4.21 mil., TNS says...