Juvena/La Prairie
This article was originally published in The Rose Sheet
Executive Summary
Juvena skin care will be integrated into Volketswil, Switzerland-based La Prairie Group, a division that also will now include European brands Marlies Möller Beauty Hair Care and SBT Skin Biology Therapy, Beiersdorf announces. "The association of the brands under one name means that we may join forces, build on our strengths and thereby enhance the potential of each of our individual brands," according to La Prairie Group President and CEO Dirk Trappmann. La Prairie"will continue to expand to new markets and will intensify its efforts in high-potential business areas, such as Travel Retail/Duty Free and the Asian region," while Juvena will "focus on its European and American business, building on the success of its Juvedical line," company notes. Juvedical skin care launched in the U.S. in February 2005 and will expand this year to include body care (1"The Rose Sheet" Dec. 5, 2005, p. 9)...