P&G MAX Factor Restage Aims To Modernize 100-Year Old Brand
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble is relaunching its MAX Factor cosmetics brand this spring with new products, packaging and an advertising campaign starring actress Carmen Electra as part of an effort to modernize the 100-year old brand. The firm unveiled the new look during a Jan. 31 press event in New York City