Limited Brands
This article was originally published in The Rose Sheet
Executive Summary
Bath & Body Works could potentially double its share of customer beauty spending from 14% to 28% as the retailer's brand vision becomes more clear, B&BW Exec VP, Chief Operating Officer Tom Fitzgerald states during 2006 Citigroup Retail Conference and Field Trip Feb. 9. "Over the next year or two, the vision of the brand as it translates through our store and our products will get more and more cohesive and more and more clear to our customers and our progress will accelerate again," exec says, acknowledging a disappointing performance during the holidays. B&BW hopes to introduce its first catalog this spring and "may experiment" with print advertising for destination brands, firm notes. Initiatives are part of its multi-channel, multi-brand, multi-format approach intended to double sales to roughly $5 bil. within eight years (1"The Rose Sheet" Nov. 14, 2005, p. 3). Separately, Limited Brands announces CFO V. Ann Hailey will transition to newly created role of exec VP, Corporate Development, effective this spring. Her successor will be named at or before that time, firm notes...