J.R. Watkins Apothecary Targets Retail Expansion
This article was originally published in The Rose Sheet
Executive Summary
Watkins is expanding its retail presence in the personal care category with the introduction of J.R. Watkins Apothecary in Target stores this month, according to the Winona, Minn. company. The firm is supporting the launch with print ads in O, The Oprah Magazine in April, June and October, Watkins said