Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Maybelline: Model Christy Turlington will rejoin Maybelline New York as a spokesperson in ads targeting women 35+, the L'Oréal division announces. Turlington will appear in TV ads breaking Aug. 21, as well as print ads debuting in September issues of fashion, beauty and lifestyle publications, firm notes. Turlington represented the brand in the early '90s. "Christy was the lead spokesperson that helped the brand launch its 'Maybe She's Born With It, Maybe It's Maybelline' tagline in the early '90s and she will again be an important spokesperson for the brand today," the company adds...