Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Crest aids travelers: P&G will offer more than 25,000 free Crest Smile Packs to Avis car renters at 25 U.S. airport locations in response to new TSA travel regulations prohibiting liquid and gel items in carry-on luggage, firm announces. The promotional packs containing full-size Crest Pro-Health toothpaste, Crest Pro-Health rinse and Crest Glide Deep Clean dental floss will be placed on the seats of Avis "Preferred" renters' cars, while supplies last. "Many people are still trying to understand what they can or can't bring on planes or had to leave carry-on items like toothpaste and rinse with security. We wanted to help these people out," General Manager-North America Oral Care Diane Getz says...