Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
MAC: Limited edition Raquel Welch color collection, created in collaboration with the star, captures Welch's iconic movie image - strong, wild, sultry and exotic - with sensual shades packaged in a tiger-print motif, Estee Lauder division says. Two eye shadow quads feature four warm shades - Amazon, Statuesque, Roustabout and Primal - and four sultry shades - Sultress, Aria, Fake and Pure Energy. The lineup also includes six hues of lipstick with names such as Legendary Femme, Screenqueen and Tiger Tiger; four shades of Lipglass including Raquel and Vital Spark; two offerings of Pro Longwear Lustre and Powder Blush; and Cremestick Liner in Summerfruit. Eye offerings include Eye Brows, Zoom Lash and Fluidline. Items, which are packaged in glossy black casing with the collection's signature tiger-print pattern, retail for $11 to $36 and are available at www.MacCosmetics.com...