Inter Parfum/New York & Company
This article was originally published in The Rose Sheet
Executive Summary
Inter Parfums will develop a line of bath and body care for New York & Company, ushering the retail brand into the personal-care category, firms announce April 9. The line will target the typical New York & Company consumer -"fashion-conscious, value-sensitive women between the ages of 25 and 45"; it is expected to launch late this year or in early 2008. Under the agreement, Inter Parfums will handle product design and development, formula creation, packaging and manufacturing design, while New York & Company will be responsible for marketing and selling the items in its stores as well as on the brand's Web site. New York & Company chair and CEO Richard P. Crystal expressed confidence: "An important part of our growth strategy is to offer new, brand-appropriate products to our customers. Bath and body products represent an ideal new category for brand extension. We have every confidence that Inter Parfums will interpret the latest trends in beauty products and packaging with very affordable price points"...