Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
CoverGirl: Natural Hue Compact Foundation - "preferred by women of color two to one over the leading department store compact foundation" in a Procter & Gamble survey - will join brand's Queen Collection in July, according to May 16 release. The liquid-to-powder foundation employs "a unique combination of oil-absorbing agents and skin conditioners [to] create full coverage that leaves skin silky and smooth" and "contains significantly less titanium" than previous formulas to "combat ashiness and control shine," P&G says. Co-created by Queen Latifah and her personal makeup artist Roxanna Floyd, product will be available in 12 shades ranging from Rich Sand to True Ebony. Priced at $7.99, the foundation will be "highly visible in-store" with print and TV ads breaking in June...