Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
MOP: C-system C-straight smoothing hair care will launch this July "just in time to combat summer frizz and unruly hair," Modern Organic Products says. The items - shampoo, conditioner, straightening cream and shine lotion - provide a four-step regimen "for anyone seeking straight hair," brand claims. Smoothing Shampoo contains amino acids, antioxidants and citrus extracts to preserve color and promote healthy-looking hair; Smoothing Conditioner features certified organic mango and orange - rich in antioxidants and vitamins A, C and E - to detangle and nourish mistreated hair; and Straightening Cream offers a light anti-humectant to control frizz without adding weight to hair. Lastly, Smoothing Shine Lotion contains a UV shield derived from cinnamon to protect hair from the summer sun, MOP says. Free of sulfates and parabens, the products retail for $14 to $18 at select salons and specialty stores worldwide...