Jimmy Choo inks fragrance deal
This article was originally published in The Rose Sheet
Executive Summary
Designer shoe and accessories brand enters into a 10-year world licensing agreement with Selective Beauty to launch a Jimmy Choo fragrance for women in spring 2009, companies announce June 8. The partnership will beget "products of the utmost quality and creativity" that enhance the firm's glamorous brand image. The debut fragrance will be made available through highly selective distribution, according to Selective Beauty. The deal is in line with Jimmy Choo's goal of "establishing itself as a major luxury brand and becom[ing] a key player in the fragrance industry"...