Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
BodyScapes for Her: Men's skin-care line BodyTools launches shaving products for women, firm announces June 7. Available this month, the line includes two items - Shave Cream, which is enriched with tea tree oil, lanolin, apricot kernel oil and aloe to moisturize and soothe skin, and SPF 15 After Shave/After Wax Repair moisturizer, which prevents razor bumps and acne with stabilized aspirin and a 3% tea tree oil solution, respectively, firm says. Product also contains BodyTools' exclusive Anti-Oxidant Power Blend for "maximum protection from free radical damage," company adds. The 16-oz. shave cream will retail for $39.50 and the 16-oz. repair moisturizer for $59...