Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Clinique: Supermoisture Makeup combines "super-intense humectants" with a lightweight crème-gel foundation to indulge skin with intense hydration and a radiant, healthy glow, L'Oréal division says. Launching at Clinique counters this fall, the long-wearing Supermoisture Makeup offers skin sheer-to-moderate coverage with all the benefits of a traditional moisturizer, firm says. The foundation is formulated with a polymer-based complex that time-releases ingredients including olive, cranberry and birch extracts as well as aloe leaf water, leaving skin luminous and refreshed, company claims. Available in 17 shades, Supermoisture Makeup will retail for $22.50 in October...