Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Prescriptives: Estee Lauder brand announces the November release of the Illuminators, its holiday color collection. Products in the line contain "richly textured shades with a subtle threading of darkened gold" reminiscent of candlelight. Collection includes limited edition items All Over Face Color and Shine Envy. The face color is a pressed powder that illuminates the face with a blend of three shades overlaid with gold. Shine Envy, which will be available in four colors, is a liquid lip lacquer that provides a high shine with opaque color. Iced Plum shade of Colorscope Lipcolor and Beaming Willow shade of Moonbeam Reflective Eyeliner also will debut. The Colorscope Eye Color line will expand with gold Dust and Twilight shades and limited edition shades Goldleaf, Caviar and Storm. Items will retail for $14 to $35 at Prescriptives counters, as well as on the firm's Web site...