Coty signs Tim McGraw
This article was originally published in The Rose Sheet
Executive Summary
A signature fragrance for country star Tim McGraw is in the works at Coty, firm announces Nov. 16. Slated to debut in summer 2008, the yet-unnamed scent will "capture [McGraw's] rugged, stylish demeanor," Coty says. "Tim McGraw embodies the true meaning of a man's man and, to consumers, he exemplifies attainable luxury. His bold masculinity, aspiring character and fashion consciousness make for a winning formula for success," says Steve Mormoris, senior VP of Global Marketing for Coty Beauty. Coty currently is working on marketing plans for the scent, which will be sold in stores across North America...