Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Avon, Patrick Dempsey plan fragrance: Award-winning actor Patrick Dempsey has partnered with Avon Products to create a signature men's fragrance, expected to debut in the U.S. in November, with a global launch following next year, firm says March 31. Avon is thrilled to partner with "such an incredibly accomplished actor who has achieved such broad appeal because of his charisma and style," Andrea Jung, chairwoman and CEO of Avon, says. Dempsey lauds Avon for "creat[ing] economic empowerment for women through its earning opportunity" and notes company's "excellent reputation for corporate philanthropy through their Avon Foundation." Patrick Dempsey Center for Cancer Hope & Healing in Maine and Avon Foundation may find ground for collaboration down the road, Jung suggests...