Hip Hop label partners with TAG Body Sprays
This article was originally published in The Rose Sheet
Executive Summary
Island Def Jam Music Group and Procter & Gamble's TAG brand are collaborating to form new hip-hop record label TAG Records, P&G announces April 10. Rapper/producer Jermaine Dupri will act as president of the New York-based venture. TAG Records' artists will be supported with an "unprecedented" multi-million dollar marketing effort encompassing print, television, radio, digital and event promotions, firm says. Launch of label is part of TAG brand's mission to forge relationships with urban community through "the development of programs that provide opportunities for aspiring hip-hop talent," P&G says. TAG Records' first artist will be officially announced in May; new artist and Dupri will appear in TAG marketing and branding initiatives to follow...