Murad on the tube
This article was originally published in The Rose Sheet
Executive Summary
Murad announces TV debut of Resurgence, a "breakthrough topical skin-care regimen" that counteracts effects of hormonal aging, according to June 4 release. Thirty-minute infomercial features dermatologist and Murad founder Howard Murad, M.D, and Melrose Place actress Josie Bissett. "Joining real women who share their Murad experiences, Bissett discusses how Resurgence helped restore her own youthful appearance," company says. Founder Murad describes project as "a vehicle to teach women about hormonal aging and how they can take charge of skin health." Video clips of infomercial are available for viewing at 1www.murad.com/resurgencetvoffer. Murad products are sold in more than 33 countries and are listed as "#1 clinical skin-care brand" at Sephora and Ulta, according to the company...