Neutrogena video skin health
This article was originally published in The Rose Sheet
Executive Summary
Neutrogena Partnership for Skin Health - a public service initiative in which firm partners with individuals and organizations to educate, promote advancements and explore skin health solutions - is launching for Internet sharing a viral video about skin cancer detection and prevention, according to June 25 release. Featuring actress Malin Akerman, video shows couple performing skin self-checks to demonstrate "how easy it is to engage with a loved one for early detection of skin cancer." Video is meant to "create buzz, spark conversation and serve as a 'wake-up call' to consumers" about the importance of self-examination in detecting skin cancer, says Jim Colleran, Neutrogena president, North America...