Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Cosmetic Imports: Retailer refers consumers to "boutique atmosphere" and "friendly, knowledgeable beauty consultants" at its new Beverly, Mass. location and to the more than 900 SKUs on company's Web site, including holistic and cosmeceutical products as well as certified natural and organic lines from around the world. July 2 release highlights handful of offerings including Doll Face natural skin care; Florame aromatherapy line; She Essentials, a Chinese medicinal facial and body products range; and Amino Genesis line featuring 17 "highly purified, naturally occurring, plant-derived amino acids," recommended at California Cancer Center to help offset side effects of chemotherapy treatments, according to retailer. Makeup items from Greek Erre Due, mineral-based BVain and Mommy Mineral Makeup brands also are available, Cosmetic Imports says...