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Hartnett joins Armani as face of new scent

This article was originally published in The Rose Sheet

Executive Summary

Actor Josh Hartnett becomes first male celebrity to represent Georgio Armani Beauty in campaign for Emporio Armani Diamonds for Men scent, the firm announces. Actor will be featured in TV and print ads for the fragrance, which will be available in September in department stores including Saks Fifth Avenue, Macy's and Bloomingdale's. "Giorgio Armani set out to find someone who would reflect the bold allure of sexiness that would embody this new fragrance," the firm says, noting Hartnett was chosen because of his "onscreen charisma, elegance and sensuality"...

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