Shiseido delves into virtual beauty
This article was originally published in The Rose Sheet
Executive Summary
Shiseido has partnered with Japanese video game creator Sega Corp. to develop a video game for Nintendo's Nintendo DS portable game console that allows players to simulate applying makeup, companies announce Aug. 7. To play the game, players take a picture of their face using a specially designed camera; image is displayed on the screen for users to apply various cosmetics and view the results. Shiseido supplies makeup tips. The game will be launched in November in Japan and will retail for $55 with the camera and $46 without...