Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
MAC: Passions of Red collection wreaks "chic havoc" for the holiday season, The Estee Lauder Companies cosmetic brand says. The collection comprises three compact sets for the lips, including Devoted Poppy, Intriguing Scarlet and Fascinating Ruby, and each compact contains two shades of lipstick and one of lipglass. MAC is also introducing four compact sets for the eyes as part of this collection, each with six shades: Devoted Poppy, Infatuating Rose, Intriguing Scarlet and Fascinating Ruby. Compacts are packaged in shades of bright, glossy red with an embossed snakeskin pattern and finished with a faux jewel. The eye compacts will retail for $38 and the lip items for $22.50. The collection will be available in all U.S. MAC locations Oct. 16...