Murad lauds SecondApproach
This article was originally published in The Rose Sheet
Executive Summary
Service offered by TargusInfo promptly follows up with 60%-80% of potential customers who call in response to a company's marketing but do not result in a sale due to dropped call, last-minute change of heart or decision to shop around. SecondApproach automatically captures caller's phone number and appends a verified name and address; then TargusInfo contacts the prospect with personalized direct mail containing client's pre-supplied marketing materials. In a Sept. 30 release, cosmeceutical skin-care company Murad says the remarketing service has helped it convert prospects "at about double the rate that [it] would expect from a traditional direct mail campaign focused on customer acquisition." Molly Fulbright, senior manager of direct-to-consumer marketing for Murad, says: "TargusInfo has allowed us to act instantly while our products are fresh in the prospects' minds.