Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
XanGo skin nutrition: First to market a premium mangosteen nutritional beverage with XanGo Juice, firm now is introducing Glimpse Intuitive Skin Care, which delivers mangosteen fruit's "potent" skin benefits via BioActive X³ Complex featuring "xanthone-rich ingredients that contain 30 times more antioxidant potency than green tea, according to Japanese in-vitro studies," company says Oct. 14. "Self-adjusting" formulation ensures that "the more someone uses it - men and women of all ages and ethnicities living in all climates - the more its nutrients target specific needs," XanGo claims, adding that it has signed the Compact for Safe Cosmetics and abstains from using chemicals that are potentially harmful to human health or the environment. Two Glimpse systems will roll out in November in the U.S. and Canada - one for normal-to-dry skin and one for normal-to-combination skin, each $200 and consisting of a cleanser, toner, serum and moisturizer; global rollout will continue in 2009, Lehi, Utah-based firm says. According to XanGo CEO Aaron Garrity, Glimpse mangosteen-based skin care will have same category-creating impact as XanGo Juice did when it launched in 2002; "the difference is that six years later we are in 23 countries with a sophisticated infrastructure and one million independent distributors to support the launch," he says