Fekkai online
This article was originally published in The Rose Sheet
Executive Summary
Luxury salon brand Frederic Fekkai introduces e-commerce site Fekkai.com, brand says Feb. 20. "In offering our consumers the option to purchase my product online, Fekkai products become truly accessible to everyone," says Frederic Fekkai. "Fekkai products bring the salon experience to your home, regardless of where you live." Line was previously sold at Fekkai salons, Sephora and Beauty.com, among other locations. Brand will celebrate launch of the Web site by offering free shipping on all orders and a free sample of its Glossing Cream. Fekkai was acquired by Procter & Gamble in 2008 (1"The Rose Sheet" April 7, 2008, In Brief)