IFF gets creative in Brazil
This article was originally published in The Rose Sheet
Executive Summary
International Flavors & Fragrances launches a new 8,500-square-meter, four-floor R&D facility in Sao Paulo, Brazil. According to the March 19 release, the site can fully accommodate the firm's creative, technical and customer support teams, merging flavors and fragrances developers for "creative synergies" between the two wings of the business. Investment in Brazil is part of firm's strategy to strengthen its presence in Latin America and expand and modernize facilities across the globe, IFF says, noting that it opened a creative center in Shanghai, China last month. The new San Paulo facility "will help us better study and understand local consumer needs and preferences and how these affect and are affected by global trends," says Denis Ferenc, regional general manager of fragrances. Chairman and CEO Robert M. Amen adds: "IFF is dedicated to helping our customers grow their brands. To deliver on this, we must sustain our leadership in material science, creativity, and consumer insights. The new Sao Paulo Creative Center is another demonstration of this commitment.