Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Redken: L'Oreal brand introduces two hair items for the Redken Styling Collection, brand says in a recent release. Layer Left 07 is a spray-gel that adds volume and lift for layered hair. Item contains Clean-Feel Technology, which provides non-tacky hold and anti-frizz properties, according to the firm. The lightweight, non-aerosol spray works well for fine hair by adding volume layer by layer. Rootful 06 is designed for fine-to-medium textured hair; item "targets the roots" to lift and volumize hair and control frizz. Bottle is topped with a targeted nozzle that allows a precise spray on roots of hair. Both products are available now in salons for $15