MAC and Milk for Fashion Week
This article was originally published in The Rose Sheet
Executive Summary
MAC Cosmetics will partner with photography and media organization Milk Studios to host a series of events for New York Fashion Week Sept. 10-17, firms say in July 23 release. The Estee Lauder Companies' brand and Milk will offer runway shows, presentations and special events with the participation of designers including Peter Som, Proenza Schouler, Alexander Wang and threeASFOUR. Partnership is fueled by the desire to "create a space where designers, makeup artists, hair stylists, photographers, media, retailers" and others can collaborate and create new ways of presenting fashion collections "in a unique environment, fostering the evolution of Fashion Week in New York," firms say. John Dempsey, group president of Estee Lauder, says MAC is a longtime supporter of New York Fashion Week and is proud to step up its advocacy. "We are delighted to help bring the vision of these talented designers to fruition," he said