Axe orchidomania
This article was originally published in The Rose Sheet
Executive Summary
Unilever's iconic male grooming brand relaunches the Axe Detailer Shower Tool with new video starring actress Jaime Pressly as fictional tennis star Monica Blake, who demonstrates the Detailer's cleaning power on a variety of sports balls, with characteristically unmistakable allusions to male anatomy. Called "Axe Detailer Cleans Your Balls," the video is viewable at AxeCYB.com. Updated Detailer design features ergonomic, easy-to-grip handle, superior mesh for enhanced lather and a new bungee cord for easy storage in the shower, according to Jan. 26 release