Gigantic Parfums to sell licenses
This article was originally published in The Rose Sheet
Executive Summary
Led by former Parlux CEO, President and Chairman Ilia Leckach, Fort Lauderdale, Fla.-based Gigantic Parfums has entered into an agreement to sell some of its fragrance licenses with branding and licensing firm GLMAC and Lucien Lallouz, according to a May 25 release. GLMAC will evaluate Gigantic's license portfolio, assess marketable opportunities and identify potential buyers, release states. Lallouz and GLMAC previously facilitated the sale of Perry Ellis, Paris Hilton, Guess, Maria Sharapova and Baby Gund fragrance licenses for Parlux