NACDS Marketplace In Brief
This article was originally published in The Rose Sheet
Executive Summary
Skin Doctors: Australian cosmeceutical firm's Vipertox contains synthetic snake venom to help "immobilize facial contractions" for two hours following application and prevent wrinkles from forming over time, according to the company, which displayed the product at the National Association of Chain Drug Stores Marketplace June 5-8 in San Diego. Synthetic tripeptide SYN-AKE "mimics the action of Temple Viper venom" and temporarily reduces muscular contraction appearance by up to 82 percent in two hours and reduces the appearance of wrinkles up to 52 percent in 28 days, Skin Doctors says. Product also contains Easyliance, a biopolymer that tightens and smoothes skin for "an immediate and visible lifting effect." Vipertox costs $49.95 for 1 oz. online. In 2006, Sonya Dakar launched a four-product UltraLuxe anti-aging skin-care collection featuring SYN-AKE, positioning it as a non-surgical alternative to Botox (1"The Rose Sheet" Nov. 6, 2006)