Revlon sponsors "Britain's Next Top Model"
This article was originally published in The Rose Sheet
Executive Summary
Iconic brand will provide "hot makeup looks and inspiration" for new series presented, judged and executive-produced by Revlon Global Brand Ambassador Elle Macpherson. Debuting in July, "Britain's Next Top Model" will extend contestants the opportunity to appear in a makeup shoot for Revlon's new Colorburst lipstick, and show's winner will appear on Revlon store units in the U.K. in the fall as face of firm's autumn/winter 2010 trend collection. Firm touts sponsorship as "perfect continuation of Revlon's association with some of the most inspiring, successful and beautiful women in the world.