Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Kiehl's: L'Oreal luxury division to offer post-summer sun care with Photo-Age Corrector System launching in September. Kiehl's four-product kit - made up of Deep-Action Exfoliating Cleanser, Activated Toner, Intensive Corrective Moisturizer and High-Potency Spot Treatment - addresses hyperpigmentation to even out discoloration "in as little as four weeks," company says. "When tans fade, people start to see the remnants of summer, including dark spots, uneven skin tone, blotchiness and fine lines and wrinkles - and that is just what's on the skin's surface. Under the surface there is invisible damage that can and will manifest into what is seen on the upper layer of the dermis," says consulting dermatologist Adam Geyer, an instructor in clinical dermatologist at Columbia University in New York. Kiehl's says its technology not only delivers smoother, more radiant skin, but also "regulat[es] the future production of pigment and therefore invisible damage that is beginning to form below the skin's surface." System is available for $59 online