Coty taps Heidi Klum for ASTOR
This article was originally published in The Rose Sheet
Executive Summary
Fragrance marketer has signed the supermodel and host of television's "Project Runway" as the "new face and artistic advisor" for its ASTOR beauty brand. Klum will help to set the artistic direction for new makeup collections "and communicate her fashion-forward point of view to consumers, the press and beauty influencers," Coty says. "Heidi will play an important role in ensuring that the ASTOR brand continues to be seen as relevant, modern and sophisticated," Coty CEO Bernd Beetz says in Sept. 10 release. Coty Beauty President Renato Semerari remarks that Klum "perfectly represents ASTOR's new signature: 'Live Beautifully.'