Shiseido expands into Georgia
This article was originally published in The Rose Sheet
Executive Summary
Japanese prestige cosmetics and skin-care marketer plans to start selling in the country of Georgia starting in October. Firm decided to expand into the country due to its recent economic stabilization and demand for prestige cosmetics. The cosmetics market in Georgia rose 15% over the past year, firm says. Shiseido products are currently sold in 78 countries and regions, primarily in Europe