Divine Skin enters Brazil
This article was originally published in The Rose Sheet
Executive Summary
Miami Beach-based biotech firm launches its first Latin American subsidiary - DS Laboratories do Brasil Ltd. - complete with local office, resident pharmacist and sales force in place. "This is a major milestone in the meteoric growth of Divine Skin worldwide," says Daniel Khesin, founder and chief executive, adding: "We expect Brazilian sales to be visible in 2010 figures and to contribute strongly in 2011 and beyond." Firm's flagship DS Laboratories brand expects its Nia radiant color shampoo and conditioner and Nirena pH-balanced feminine cleanser to roll out first in Brazil, as they are considered Level-1 cosmetics of minimal risk, Divine Skin indicates in its Oct. 4 release. The company's Oligo.DX cellulite-reducing gel is concluding 60-day efficiency testing, required of Level-2 cosmetics in Brazil, and has demonstrated an "astounding" 90% success rate, according to the firm. Efficiency tests for Divine Skin's Revita hair-growth-stimulating shampoo should wrap by the end of October, and tests for the rest of the DS Laboratories line should be finished by the year's end, Divine Skin notes. Firm cites Brazil's gross domestic product of $2 tril. and population growth rate of 1.2% annually. Divine Skin launched a dedicated consumer health division in July (1"The Rose Sheet" July 12, 2010)