Kao Works To Accommodate Value-Focused Consumers, Adjust To Costs
This article was originally published in The Rose Sheet
Executive Summary
Steep raw material prices and changing consumer preferences challenge premium skin- and hair-care product firm Kao Corporation in the nine-month period ending Dec.31. The Tokyo-based firm saw operating income for its consumer products business fall ¥5.2 ($68.2 million) to ¥75.2 billion ($968.2 million).