Trends: Personalized, Multi-Sensory Products Draw Consumers
This article was originally published in The Rose Sheet
Executive Summary
At a time when consumers are careful with discretionary funds, personalization is a beauty proposition that shoppers are willing to open their wallets for, and perhaps even at a premium. Especially in emerging markets, consumers are becoming more interested in the entire sensory experience of engaging with a product – from the look and feel of the packaging to the scent and taste of the product, to the tone of the marketing voice.