Mintel: Mature Sunscreen Markets Still Have Room For Growth
This article was originally published in The Rose Sheet
Executive Summary
For sun-care manufacturers, the U.S. is a mature market but it also offers opportunity for expansion, Mintel says at in-cosmetics in Barcelona. Analyst Nica Lewis points to Asian-American Gen-Xers and MAMILS – “middle-aged men in Lycra” – as demographics not yet being courted by sun-care brands.