L’Oreal, Avon Are World’s Most Valuable Cosmetics Brands – Brand Finance
This article was originally published in The Rose Sheet
Executive Summary
“Unrivaled marketing focus and investment” have helped make L’Oreal the sole cosmetics brand worldwide valued at over $10 billion, according to Brand Finance, whose ranking puts Avon at No. 2, based on signs of a “remarkable recovery” at the company. Total brand value for the top 50 names in cosmetics increased from $101.5 billion in 2013 to $106.2 billion in 2014, the consultancy says.