“Barrier” Sunscreen Claim May Mislead In Certain Contexts – NARB Verdict
This article was originally published in The Rose Sheet
Executive Summary
Industry self-regulation appellate panel upholds a December 2013 decision from the National Advertising Division recommending that J&J discontinue the “water + sun barrier” claim on labeling for Neutrogena Beach Defense sunscreen products. In other contexts, however, comparing sunscreens to barriers is not likely to mislead consumers, NARB says.