Unilever Introduces Global Top-Selling Dry Spray Antiperspirant To U.S.
This article was originally published in The Rose Sheet
Executive Summary
Joining the firm’s Degree, Dove and AXE deodorant/antiperspirant lines in the states, Unilever’s Dry Spray Antiperspirant contains no water or alcohol and “goes on instantly dry,” representing a “transformative” innovation in a category “that hasn’t seen a major innovation in nearly two decades,” the firm says.