Hain Celestial ‘Natural’ Case Could Set Precedent Favorable To Industry
This article was originally published in The Rose Sheet
Executive Summary
Hain Celestial is not out of the woods regarding the truthfulness of its JASON natural claims, with a California appellate court reversing a lower court’s 2012 dismissal of a false-advertising class action against the firm. However, the appeals court agrees that FDA should have primary jurisdiction over natural cosmetics claims, which could result in the Hain case being stayed until the agency gets around to defining “natural” as it applies to cosmetics.