Galderma’s Instagram Video Series Targets Teens For Benzac Acne Line
This article was originally published in The Rose Sheet
Executive Summary
Nestle-owned dermatology and skin-health firm reaches out to teens on their favorite social-media platform, Instagram, to promote Benzac Acne Solutions. The firm’s “insta-dramedy” series features 22 short episodes, 15 seconds apiece, connecting teens with the brand through the common experience of acne.