Lauder Focuses On Millennials In Turnaround Of Namesake, Clinique
This article was originally published in The Rose Sheet
Executive Summary
Firm expects to record modest gains for its Estee Lauder and Clinique brands in fiscal 2016, after slight declines projected for both in the current fiscal year, and is innovating for and engaging with millennials to drive momentum. During Lauder's recent third-quarter earnings call, leadership highlighted forthcoming product launches expected to appeal to the younger generation while continuing to serve core consumers.